Digicon Series – Workshop 1: Google Ads

With over 167 billion searches performed each month on Google, it’s more important than ever for your business to show up on relevant searches. The quickest way to the top of page 1 is through Google Ads, but there’s so much more to the platform, including Google’s display network of over 2,000,000 websites and apps and re-marketing tools.
In this session, you will learn HOW to:
•Create a keyword-based strategy for advertising on Google
•Target the right people through Google’s display network, which reaches 90% of internet users
•Stay in front of people who previously visited your website and create a message that prompts them for a second website visit