Digicon Series – Workshop 3: Email Marketing

As digital channels like social media continue to dominate, it’s easy to overlook the older, more mature sibling: the eNewsletter. A well designed eNewsletter with messaging that adds value for your clients will improve retention, increase your website traffic and social followers, increase referrals, and much more.
In this session, you will learn HOW to:
•Strengthen your distribution list
•Create a content strategy and generate ideas for your eNewsletter
•Use your eNewsletter as a conversion tool to generate new business