Digicon Series – Workshop 4: Digital Marketing Analytics

Everything you do in marketing produces insightful and useful data to tell you what’s working and what’s not. Sometimes it only takes a few minor tweaks to website copy or marketing language to mean the difference between thousands of dollars of revenue. Google Analytics is the gold standard for tracking your digital marketing activity and as an added bonus, it’s completely free.
In this session, you will learn HOW to:
•Set up your Google Analytics account correctly to receive the most useful data
•Identify weaknesses in your site that are costing you leads and sales
•Find your most valuable referral sources
•Build recurring reports that automatically give you the specific data you need to make better business decisions